I wrote a forty page paper on Intellectual Property Rights last year, and as I review it, refreshing my grasp of some of the concepts I've written about previously, I thought that the last part of the essay - where I examine critiques of the Stanford law professor, was perhaps the most original part. But, one of the frustrating things about undergrad, is that you get comparitively little feedback on your work. You go through all the trouble of writing something to the best of your ability, and then, only one person reads it (if they don't just skim through it!).
So, here is the last part of that paper, for those interested in normative aspects of intellectual property rights as it pertains to the regulation of culture and creativity.
This paper is important to my current paper, "IPRs, Cultural Localization and the South," because where Lessig examines how IPRs do or do not function well for the West (predominantly, although he does examine the plight of japanese anime animators and other such creative groups), my current study will focus on how IPRs function with respect to indigenous cultural creators around the globe (although especially focussing on Australian aborigines, British Columbian First Nations groups, Ghanian fabric producers and the Mbari Igbo of Nigeria among others).
For those needing or wanting an introduction to the issues and terms of the debate, www.lessig.org is lessig's personal blog url, which contains a free downloadable copy of 'free culture' - an excellent introduction to the contemporary politics of IPRs.
I also wanted to post this, because I seem to be getting farther and farther away from topics pertaining to "media, technology and society," so I think as long as I post on something related to that intermittently, I will remain legitimate somehow :)
COUNTER-ARGUMENTS
STEPHEN MANES – COLUMNIST AT FORBES MAGAZINE
Stephen Manes has so far produced two articles criticizing the ideas put forward by Lawrence Lessig. The first was a review of Free Culture, entitled “The Trouble with Larry” the second was a rejoinder to the first polemic, entitled “Lets have Less of Lessig”. Both articles read like personal attacks or an online “flame”, and contain excessive amounts of disparaging language and colloquialisms. Nonetheless, Manes does make a few arguments, even good ones, and its evident from reading them that although Manes might not have read much of Free Culture or the judicial and constitutional histories of copyright in great detail, he nonetheless crafted his articles very carefully to create the impression that Lessig is careless with the facts and that his ideas are on the “lunatic” fringe and not to be taken seriously.
Manes argues that “contrary to Lessig’s rants, today’s technology has made creators freer than ever to devise and distribute original works” and Lessig’s ideas don’t balance the rights of creators and consumers. Although he agrees with Lessig that “‘Walt Disney creativity’ – a form of expression and genius that builds on the culture around us and makes it something different’ is well and good, he argues that Lessig spends most of Free Culture defending not “Walt Disney Creativity”, but “free pass” creativity. So, essentially, Manes argues that ‘Walt Disney creativity’ is fundamentally different than the kind of creation that Lessig views as desirable, and that what Lessig really favours is a kind of creativity that directly reuses existing work (without asking permission, and that its therefore wrong).
In making his claims about “Walt Disney Creativity,” Lessig asserts correctly that Disney draws extensively on the work of others to create its creativity. It benefits very much from all those works that are in the public domain to begin with, those that are therefore free for all to use and build upon without obtaining permission from anyone. Lessig describes ‘Walt Disney creativity’ as that creativity which is enriched by taking the works of others, whether by obtaining permission for copyrighted works or using ‘free’ public domain works. There is regardless of the source, taking involved. As Lessig writes on his blog,
Sampling is a genre in music. It is much like Walt Disney Creativity. Many great sampling groups begin by simply sampling without paying. If they become successful, they pay for what they sample. But in both cases, the kind of creativity is the same -- a kind of "Walt Disney Creativity."
Both Walt Disney and today’s music samplers benefit from works that are free for them to use in making and developing new innovation. So, a change in laws that makes the kind of creativity Walt Disney exercised more difficult for those who have to pay for what they sample has an averse affect on creativity and innovation.
As far as Manes accusation that Lessig advocates the direct reuse of works, I don’t see this supported in Free Culture. Lessig advocates that Walt Disney creativity be more widespread, and that the ability for artists to make derivative works based on the “sampling” of others works be made much more easy. Wholesale sampling, as Manes uses the term, seems to imply the taking of another’s work and passing it off as one’s own. This isn’t what Lessig advocates. If Walt Disney creativity amounted to the reproduction and resale of others works, Lessig wouldn’t champion it as a form of valuable creativity. He’s just saying, if we’re going to let a corporation operate creatively by taking the works of others, why deny this same right to everyone else, when it is unnecessary to do so? He suggests that this creative process, which powerful corporations have benefited from in the past, has become increasingly more difficult in today’s permission-based society. We now live in a society where “fair use” is not as easy to exercise, contrary to Manes’ protestations that it is excessively sufficient.
Manes appears to view Lessig as being excited over nothing. What does it matter that copyright term extensions have been extended dramatically in the last half-century? We still have “fair use”! What is the big worry over technology changing things? If anything it allows piracy and illegal file sharing activities to happen more easily. As he summarizes in The Trouble with Larry, “the book proposes a slew of sweeping copyright law changes that would consistently screw creators, reward infringers and put the U.S. at odds with international law…lets make it clear: the artists who would benefit most from Lessig’s legal meddling are rip-off artists”. Lessig proposes not only “copyright law changes”, but a special kind of “copyright law changes” – a change back to what copyright law used to be. Lessig argues for a return to a time when copyright law terms were less than the life of the author plus 70 years, and 95 years for a corporation. As he writes on his blog, “Indeed, the reforms I sketch in the book would still result in a copyright law that is more restrictive than what it was in 1975”. While it is unfair to compare current copyright law to copyright law in 1975 directly, since the technology of copying has changed considerably, we can still ask whether “creators were screwed” and “infringers rewarded” then. In short, they weren’t. An advance in the technology of ‘copying’ shouldn’t necessitate an increase in legal protections, especially before that technology has matured. The law isn’t the “perfect solution” to a condition of change and development. Using the law to regulate what is possible with new technologies prematurely can stunt the progress and full development of that technology and reign in uses, that if developed would provide great benefit to society (for example, new and innovative audio compression and distribution channels: in no way do these have to be used to infringe on copyrights).
Finally, regarding authors, Lessig’s proposals would ostensibly hurt some artists financially, especially those who benefit from being able to collect revenues from their music and creativity for over a century. However, the original purpose of the copyright act is to provide an incentive for creative production. If the act succeeds in doing that, than it is successful as law. It was not intended (originally) to benefit the authors and (more likely) the owners of music copyrights (music labels) beyond the term necessary to remunerate the artists for their investment and effort. So any justification of longer terms in the name of authors, is unjustified according to the original purpose of copyright. Secondly, as Lessig and many others have argued vociferously, increasing the protections of creativity now increases the cost of creativity created in the future. All culture is to some degree “follow on” innovation. Most music artists are not the top 1% who have lucrative record contracts and can afford to pay the high fees to “obtain permission” to make derivative works based on the work of others. For most artists then, the restrictions and permission requirements that protect more culture than ever before, mean that most artists now and in the far future will have less and less culture to “follow on” easily.
Manes is correct in arguing that this wouldn’t be much of an issue if “fair use” really did allow fair use. Unfortunately, Manes provides scant evidence that fair use provisions aren’t the “right to hire a lawyer” as Lessig alleges. The evidence he provides in support of the view that fair use is working just fine is the apparent lack of evidence that infringement is punished. For Manes, one can demonstrate that fair use allows artists to borrow from and cite protected works without worry because the number of copyright law suits are as he says, “stunningly low” (around 2,500 a year in the US). The assumption that Manes makes, that if infringement isn’t punished, then “fair use” is working fine supports Lessig’s assertion that Manes never read Free Culture thoroughly. As Lessig writes,
In theory, fair use means you need no permission. The theory therefore supports free culture and insulates against a permission culture. But in practice, fair use functions very differently. The fuzzy lines of the law, tied to the extraordinary liability if lines are crossed, means that the effective fair use for many types of creators is slight... The law was born as a shield to protect publishers’ profits against the unfair competition of a pirate. It has matured into a sword that interferes with any use, transformative or not.
Lessig provides the example of lawyer Alex Albin who spent a year obtaining the permission of every single actor and individual appearing in the (sometimes decades old) film clips he sought to compile for a biographical CD ROM product he was creating. Similarly, he examines the legal difficulties faced by documentary filmmaker Jon Else, who shot a film about stagehands at the San Francisco Opera. One shot in the film contained a television set in the corner of the screen showing The Simpsons. The whimsical nature of the scene in which a few stagehands were watching this popular show inspired Else to keep the shot in the film – until he was informed by Fox Media corporation that the 4.5 second shot of the television screen would cost him $10,000. Every lawyer Else contacted thought it was clearly “fair use”, but in the practical world of filmmakers and the companies that fund them, the enormously high liability of copyright litigation tends to encourage a very narrow view of what really is “fair use”. As we’ve seen, a company like Fox has no incentive to provide any content of theirs for free. Although Lessig obviously couldn’t contact every single film company and producer, or every smalltime documentary filmmaker to discover how many of them treat the fair use provisions in a similar way, this anecdotal indicates that “fair use” often fails in protecting the creative work of those who can’t afford to obtain the clearance, and/or hire a lawyer to defend their fair use rights. At a cost of $200-400 an hour, the law is effectively out of reach of those who can’t afford to defend their fair use rights, meaning that “Any general freedom to build upon the film archive of our culture, a freedom in other contexts presumed for us all, is now a privilege reserved for the …presumably rich.” Manes error lies in assuming that the threat of a lawsuit, or even the potential threat of lawsuit is insignificant, and that all would be fair-users actually have the resources and willingness to take their cases to trial. Granted, we don’t have solid empirical evidence supporting Lessig’s claim that the vagueness of the fair use provisions results in it essentially being “the right to hire a lawyer”, we can’t assume that the apparent lack of copyright lawsuits accurately accounts for the well-functioning of the fair use doctrine.
One of the better critiques Manes makes is that before the Berne Convention, copyrights weren’t automatic, requiring what Manes describes as “unwieldy…marking and registration.” The problem with this system Manes argues is that if a creator forgot to register his work, “it fell into the public domain” and presumably, the author wouldn’t get any remuneration. This certainly is a failure, if it happened with any frequency. However the problem with current copyright law is that everything is protected by default and there is (as yet) no database containing listings of the owners of copyrights (since everything is copyrighted). This condition tends to make it exceptionally difficult for would-be innovators and creators to obtain the rights or permissions for content that doesn’t have an obvious owner. Lessig’s assertion is that if an author really wants to protect a work, she can spend the small registration fee ($1) to have it registered in an online or remote database. If the author forgets to register and the work is subsequently used without permission, the author can assert ownership retroactively. Obviously, the major improvement of this proposal is that it assumes permission by default and prevents the systematic under-use of protected culture. However, Manes is clearly on to something when he asserts that there may be problems when “you steal some kid’s screenplay…make a movie of it, and the kid objects when you take it to Sundance”. How can authors prove ownership if they didn’t register it in the first place? What legal difficulties might be involved in ownership struggles? These are problems and unknowns, but they appear less damaging than the current permission by default regime, where whole swathes of culture suffer the fate of the ‘anti-commons’. Additionally, the problems with bureaucracy and registration that existed before Berne seem immensely more tractable with an online database as it would enable a person to register a copyright and search for permissions far more easily than previously. Contrary to Manes allegations, it is doubtful that a large corporation would have any more advantage making registrations than a small one-man production since registration could easily be transformed into a simple process and therefore, a “lawyer free zone”.
RICHARD BENNET – ENGINEER AND TECHNOLOGY CRITIC
In a review of The Future of Ideas, Richard Bennet criticizes Lessig’s assertion that it was the end-to-end principle that led to the innovation of the Internet. Bennet argues that Lessig inaccurately ascribes a “constitutional” importance to the architecture of the early Internet and as an apparently more knowledgeable individual, challenges Lessig on whether the early Internet and indeed TCP/IP was “non-discriminatory” in specific, technical ways. From the voluminous posts Bennet has written on Lessig’s blog, one can discern many critiques, of which this one seems particularly telling:
“[Lessig] warns [us] that nefarious forces want to rip the Internet off its utopian moorings and use it to force us to mindlessly support filthy commerce, blind allegiance to the evil Halliburton/Enron/Disney axis, and subjugate us to entertainment addictions to infinitely copyrighted materials that cost us our arms and legs. Lessig says the 1981 architecture is like the federal constitution: precious, perfect, and divinely inspired in its literal meaning…. Even the constitution has had to be amended and re-interpreted to allow slaves to be free, women to vote, an income tax to be levied, and a social security system to be created. Is it not reasonable that an architectural guess that may have made sense in 1981 would have to be revised to accommodate a more diverse set of applications than the Framers envisioned?”
Bennet’s point is well taken, obviously a constitution, or a technology, however good, will have to be modified by a society to make new and valued uses possible. Although its not clear what Bennet proposes as a “better Internet” than one that’s end to end and open-source, his general argument is a good one. Change is good, provided that it is demonstrable that changes are necessary. However, in Code the other Laws of Cyberspace and The Future of Ideas, Lessig was challenging a range of dangerous assumptions (1) that the Internet is inherently unregulable and (2) that left to its devices, it will continue to provide the so called democratic, many-to-many, liberating communications medium that it once provided. Although it is good to be aware of how past technological forms could be inaccurately romanticized, Lessig is careful to assert a politics having to do with online architecture, which is a tremendously valuable contribution. With his work we can ask ourselves, if there isn’t an online constitution, perhaps there should be one? And what should it be like? What should it allow and now allow? If scholars such as Lessig leave the Internet alone because it’s “too technical”, then we lose our ability to understand it and act upon it for normative and publicly beneficial ends. I believe this is what Lessig has attempted with The Future of Ideas, to establish some core principles of what makes democracy and the open flow of information and innovation possible. He has consulted with many technical experts in the writing of Future; it is careless to disregard it as random doomsaying or speculation. Furthermore, there are several misrepresentations in Bennets own harshly titled review, The Future of Mediocrity that detract from the legitimacy of his own accusations that Future is “shoddily written”. Lessig does not suggest that the Internet should literally stay the same as it was in 1981, but rather that the fundamental principles that made desirable democratic and innovative behaviours possible in 1981, be recognized and defended to enable those behaviours to continue.
THE RIAA
The Recording Industry Associate of America does an excellent job of advocating for increased copyright protections on behalf of major US record labels. However, the interests of the recording industry are not necessarily those of artists, or of society in general. One way to consider the claims made by the RIAA on behalf of musicians is to examine one of many seemingly innocuous statements to see if it might conceal a range of assumptions that we may or may not be uncomfortable with. The following statement from Cary Sherman, president of the RIAA will be our example:
"Legal online music services are delivering a high-quality, consumer-friendly experience, and they're attracting new fans…but they shouldn't have to compete with businesses based on illegal downloading. That's why we are sending a clear message that downloading or 'sharing' music from a peer-to-peer network without authorization is illegal, it can have consequences and it undermines the creative future of music itself."
We can begin by recognizing that peer-to-peer networks enable the sharing of many different kinds of files, only some of which are music files. Of these music files the following four kinds of users download music:
(1) Users who download copyrighted music instead of purchasing that copyrighted music. This is illegal and causes financial loss.
(2) Users who download copyrighted music that they otherwise wouldn’t purchase. This is nonetheless illegal, but doesn’t cause financial loss.
(3) Users who download music that isn’t copyrighted and/or is in the public domain
Lessig argues that an additional category exists: “There are some who use sharing networks to sample music before purchasing it… The net effect of this sharing could increase the quantity of music purchased.” Nevertheless, this category of use in an “unauthorized” p2p network, would be for the purposes of the RIAA, be considered a copyright infringement. So among this list of behaviours, two uses are illegal, only one of which causes economic harm, and the third use is not illegal or economically harmful. To be absolutely plain, all these uses take place on a p2p network such as Napster, Kazaa, Morpheus and others. In similar cases where technically illegal but economically benign behaviour was possible (Mp3.com) , the RIAA nevertheless sued and won the right to shut down a rival music distributor of music. In legal cases such as Napster v. RIAA, the RIAA has succeeded in shutting down a service that by all accounts enabled both illegal and economically harmful file-sharing activities. However, how much of this usage was in category (1) and (2) and how much was in category (3)? I suspect, that the RIAA is correct, and most downloads of music were illegal.
However, even if the RIAA and I are right, and most downloads are illegal, should something necessarily be done to shut down all technologies and all makers of technology that allow such behaviour (via the DMCA)? No. Does this mean that it is ok to download music illegally? No. It is still illegal. However, the law should react as Lessig argues, if harm can be proven. For radical new laws to be drawn up and installed at the behest of a single industry, harm must be shown. If a person is suspected of atrocious criminal acts, but no harm is proven, they must be let free. Similarly, if a technology is suspected of enabling piracy of the worst kind, it must be demonstrated that harm occurs, or otherwise left unregulated. So far, this harm has not been demonstrated with any reliability. For the ‘harm’ we are considering here to occur, a correlation must exist between downloading music and lost sales. Evidence of category (1) behaviour would logically be demonstrable by a correlation of this kind.
Economists Felix Oberholzer (Harvard) and Koleman Strumpf (UNC Chapel Hill) conducted a detailed study to discover whether the alleged category (1) behaviours could be successfully correlated with declines in music sales. Unlike previous surveys of file sharing users, which have suffered from a significant self under-reporting bias, the study by Oberholzer and Strumpf is supported by an extensive comparison of file-sharing and music sales data for four months during the end of 2002. One would expect that the study would produce a strong correlation between spikes in downloading and sales losses, and yet the economists found no such relationship (p-value of 0.4404):
The estimated effect is statistically indistinguishable from zero despite a narrow standard error….even in the most pessimistic specification, five thousand downloads are needed to displace a single album sale. We also find that file sharing has a differential impact across sales categories…high selling albums actually benefit from file sharing.
So, if we are to afford this study more credence than the RIAA’s self selected surveying agency of choice (NDP Group), then not only is there no empirical evidence that downloading causes economic harm – the ostensible reason for intellectual property protections in the first place – but it actually helps in some cases! Realistically, this makes intuitive sense. A truly enormous amount of downloading takes place. More people can afford to download more music than they could ever possibly purchase in their lifetime. If the net affect of all this listening is to increase the size of the music market (more people wanting more music), it seems reasonable to expect that the net effect of this would be an increase in sales (albeit among the Top 40 category, or ‘Current’ as it is described in the Oberholzer study). To return to Cary Sherman, how could a behaviour that has no statistically significant affect on music sales somehow “undermine the creative future of music itself”? And how can p2p software packages be technically described as illegal businesses? They are not in the business of selling records or distributing content directly. Most companies obtain revenue through subscriber ships and advertising.
Furthermore, allowing for a second, that it did have a statistically significant effect, what right do owners of content have in shutting down a platform (Napster, Mp3.com) that is used only by some people to distribute content illegally? The implication of the court rulings in the RIAA’s favour in those two cases (they both were ordered to shut down), is that the sum total benefit of x number of users sharing legally is of less importance than shutting down the capacity for y number of users to share illegally. No statistical or empirical evidence (to my knowledge) was cited in those cases in support of the view that mostly illegal uses were taking place. The RIAA’s position is cut and dry: if any p2p action is illegal, the enabler or technology facilitating that action must be shut down.
Lessig describes the implications of this ‘cut and dry’ approach thusly,
When Napster told the district court that it had developed a technology to block the transfer of 99.4 percent of identified infringing material, the district court told counsel for Napster 99.4 percent was not good enough. Napster had to push the infringements “down to zero.” If 99.4 percent is not good enough, then this is a war on file-sharing technologies, not a war on copyright infringement. There is no way to assure that a p2p system is used 100 percent of the time in compliance with the law, any more than there is a way to assure that 100 percent of VCRs or 100 percent of Xerox machines or 100 percent of handguns are used in compliance with the law. Zero tolerance means zero p2p.
In the absence of any professionally assembled evidence that file-sharing has anywhere near the catastrophic 15% decline in sales the music industry alleges file-sharing is responsible for, pursuing legal action to shut them and all individual infringers down, is comparable in sensible judicial action to handing out jail sentences for jaywalking.. As Oberholzer writes, “a key question is the impact of file sharing and weaker property rights for information goods on societal welfare… if we are correct in arguing that downloading has little effect on the production of music, then file sharing probably increases aggregate welfare.” While “aggregate welfare” might not be a concern for the music industry, it should be a concern for any responsible judiciary.
CONCLUSION - REFRAIN 3: FREE SOCIETIES ENABLE THE FUTURE BY LIMITING THE POWER OF THE PAST
In conclusion, I don’t think any of the critics I have surveyed have significantly challenged the dominant theoretical framework advanced by Lawrence Lessig in his three part anti-control manifesto. This doesn’t mean that he’s correct in all ways, only that his detractors and critics have made established simplistic positions on piracy and copyright which are difficult to sustain in light of the extensive history surrounding its legal and cultural tradition. Some good criticisms have been made, but no thorough refutation of the position that more is controlled now than ever before and that this control is not good for society. While many different sides appeal to ‘striking a balance’, few can realistically consider Lessig an extremist for advocating a return to laws which worked well in a not all that different context in 1975 (substitute file-sharing with VCRs). Then as now, intellectual property was an important industry, but it’s demands were not given carte blanche in the halls of every legislature from the European Union to the United States (and hopefully not to Canada).
Essentially, our challenge as a culture and a society is to achieve balance by looking at our history for guidance. If we fail to do this, we will likely ensure that our lawmakers and judiciary will listen to the interests closest at hand and fail to ‘see the harm’ in enclosing the public domain further vs. protecting against ‘piracy’. Fundamentally, the challenge is to effectively balance technological innovation so that fair competition between service and culture providers (such as the music industry) is ensured without providing these same industries the power to control how technology develops. This is a difficult balancing act to achieve, and in the balance are two major losses if we fail. The first is that new and beneficial technologies and innovations don’t occur because they enable in the case of music distribution technologies some illegal use. If the Internet had failed to develop because the wires were discriminatory and controlled by a single commercial entity (such as AT&T), society as a whole would lose out on this technology. It shouldn’t surprise anyone, that Lessig has made this very example in his article The Internet Under Siege. We should recall Bill Gates accurate assertion that “established companies have an interest in excluding future competitors.” We should be aware of the legally mandated “survival” instinct that all corporations are designed to have. They will not sit by idly and let new and competitive business models blossom around them if they can help it. To continue then, a second failure is the kind of society and culture we inherit when too much centralization and institutionalized control is permitted whether through technological, market-based or legal structures. We’ve seen this argument made with respect to the recent FCC decision to relax the limits on media ownership in the US.
Our goals for the future should be to promote diverse competition in markets and steer away from the tendency towards monopolistic market structures, which Lessig describes as almost feudal in their extremist stance on property rights. Part of the reason why the feudal economy was so drastically inefficient is that a merchant had to pay for many different tolls to obtain “permission” to cross over every single lord’s lands. With so much cost involved in commerce, progress was slow and encumbered. With culture and innovation, we need to clearly demarcate and establish the importance of not just cultural production (though short term property rights), but the cultural production capability (public domain) that makes that production less costly and more accessible to all.
Finally, our appreciation should be extended to lawyer-scholars such as Lawrence Lessig, Yochai Benkler, David Boyle, Jessica Litman, Siva Vaidyanathan and many others who have taken a stance against what they view as the normative imbalance of copyright law in the global cultural and industrial marketplace.
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