So far the gist of the Canadian Electoral campaign so far is pretty well known:
The Conservatives have run by all accounts a very good campaign. The party has unveiled scores of new policy announcement every day, and has suffered little to no incidences of Conservative MPs spewing sexist or racist slurs. On occasion, the party leader, Stephen Harper, has failed to wear a tie (apparently, this is the equivalent of having him smile or otherwise not appearing to be a robot). Because the party has made the debate about issues, Harpers inhuman demeanour and alleged "hidden" socially conservative agenda has been yester-campaign's news. In other words, voters are seeing Stephen Harper as more of a regular politician with frequently-intriguing policy proposals, as opposed to the party leader that one could never vote for in good conscience.
Meanwhile, the Martin Liberal campaign has suffered a slow attrition in public opinion, owing primarily to a balance of events such as the following:
-An RCMP investigation into Finance Minister Ralph Goodale office and an alleged leak of an income trust taxation decision prior to the official decision being made (resulting in an insider-trading esque spate of market purchasing of income trusts).
-A Liberal campaign official labelling the Conservative childcare plan involving lump sum cash dispursals to parents as "money for beer and popcorn." Whether true or not, the optics of this statement play too easily into Conservative depictions of the essential Liberal as one who preempts individual choice in favour of elite and paternalistic decisions "in the best interest of constituents." Sure enough, Harper played up parental responsibility and his lump-sum plan by describing parents as by-default experts in childcare spending.
-A lacklustre round of French and English debates in which Martin failed to capture the imagination of voters (personally, I think the customer-service model of politician promises is at issue here - something all the leaders are guilty of. A politician with the Kennedy-esque guts to say that voters need to "ask not what my country can do for me, but what I can do for my country" is very much needed).
-A spate of highly publicized gun crimes over the holidays which have been seen to favour (to what extent is unknown) the Conservative (hardline aka mandatory minimum sentences) crime platform over the perceived Liberal "revolving door" criminal justice platform. Having said that, and as current-events show 'The Hour' George Strombolopolous noted, Harper's partisan political exploitation of the death of one young gun-victim in Toronto centre was particularly crass - something that might work against his crime & punishment image.
Ultimately, the problem for the Liberals is attempting to say something new and novel. The Liberal party has been very reactive thus far in the campaign. To succeed, they are going to have to take a page from the Harper campaign book: energize public perceptions of their party, attack particularly obvious conservative openings (e.g. lack of evidence from the US experience that mandatory minimums do anything other than cost lots of money and lock up the mules of the criminal underworld, or, on the corruption front, that many supposedly corrupt liberal MPs have been exonerated after-the-fact...Judy Sgro & David Dingwall anyone?).
What they should avoid however, is attacking the Conservative party in exactly the same manner that they did during the 2004 campaign. In other words, little to no derogation of Harper on social conservatism or gay marriage - if they're going to broach this issue, it has to be on the Liberal good record only - and to be especially careful of how they go after the conservatives on previous Tory governments penchant for deficits. These tactics can appear weak and reactionary if the Liberals aren't careful.





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